OCHRE was established in 2020 as an arts-based social enterprise with the aim of merging creative ideas and artisanal resources in order to craft artist-designed, artisan-made products for everyday use.
The products designed by OCHRE combine functionality, aesthetics, respect for the environment, and local craftsmanship traditions.
The wool used in production is pure Armenian wool sourced from shepherds in the Shirak and Syunik regions.
We collaborate with various manufacturers and artisans across Armenia. Each craftsman brings their unique expertise, knowledge, and approach to the creation of these objects. In a dialogue, the objects imagined by the artists are brought to life in reality.